“Importance of Three P – People, Process and Product”

Biggest strength of any Real Estate Organization is how trustworthy the people behind it. In any consumer driven economy three P are most important. People, Process and Product. The People behind any ideology are very vital and everything else depend on the character, thoughts, values and ethics they carry with them. The process followed by people depend on the people and hence output or the product depend on the process.

In Gujarat when we analyze the real estate as a business category, we mainly have observed that the people behind the project are not the real  people who own the project or who propose the project. When people are not the real one, the process cannot be transparent or systematic. Hence the output may be inferior then what is committed or advertised. These are the main factors disturbing the real estate business to the most. These factors also leave big impact on the established builders with the proven track record. They have to prove their quality output time and again.

Since the emergence of digital media and many online companies marketing real estate projects portray maximum details of the projects with competitive analysis, it has become easier to genuine companies to form the two way communication with the real buyers. We also have experienced since we have been onto digital platform, we are able to communicate efficiently about the real progress of the project and the customers of the project can measure  the construction and audit it with the possession date committed. This tools enable us as the progressive real estate company to establish ourselves as the genuine and trustworthy organization who is known to keep their promise to deliver the possession on time or before time.

We have experienced the customer delight when they receive the possession before the actual time of possession given at the time of buying property. They feel so amazed for many reasons, the biggest is they can start their plans before the schedule which save their lots of precious days and months and it help saving lots of money on their account. Roongta Shopping Center is one such project in the history of Surat Real Estate Business arena to make it happen. In our current Luxury Apartments Project in the name of “The Laurels” in Vesu area of Surat is also progressing at the same pace as planned.

Keeping our commitments have helped gaining  the trust for the people behind the projects of Roongta Builders & Developers. This has made the process to deliver the product or output that is completely matching with the criteria committed. We believe that People behind the organization matter most. The values and ethics they carry matter most.

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Real Estate is a Passion.


Real Estate, the word itself suggest that the estate which exist in real. Since ages the land and immovable property is the center of attraction in the life of every human being across the globe. It is said in India that the precious metal, the precious land and women are three main causes of most clashes whether inside the family or in the exterior world. In India the land is more precious as looking to the abnormal increase in population. In the near future the land crises are expected in India for sure. Along with the land scarcity, the housing sector growth is also very vital and the urban housing and rural housing will see immense growth in the coming years. We as an Infrastructure development organisation are already prepared for the tremendous future and the challenges to address while going through the urbanisation process with rural sector emerge as the new buying power.

The rural sector buying power is helping the growth and expansion of the local infrastructure. The cities are getting converted into mega cities and metro cities. Let’s see the growth of Surat city in last one decade in terms of population, industry, business and infrastructure. These changes have dramatically changed the lifestyle of the Surtis. Right from eating and clothing, the style of interiors in home and building construction has also changed. The Surat have started looking for world-class amenities and world standard building construction for which the cost does not matter much but the value propositions in demand for sure.

The Developers have equipped themselves with the well advanced skills and knowledge assets to meet the expectation of well versed consumer of 2014 Surat. We, Roongta Builders and Developers too are focusing purely and completely on the value delivery expected by the today’s consumer.

We have been active in Infrastructure completed one Shopping Arcade which is now a landmark in the posh locality of Vesu in Surat. Our new residential project is expected to be the Luxury Icon in the same posh area. Since Surat accepts new experiments and latest styles and designs, we are very keen to come up with a series of Luxury Living Constructions in the years to come.

With this first blogpost from our end, we are going to be in continuous dialogue and will take the series of blogs to understand the nitty-gritty of the Infrastructure development in Surat, India and world over.

anil roongta
Anil Roongta

The author is in Building Construction, Real Estate and Stock Broking Business since two decades.